About Me
Hi, I’m Zach. I write. I also have over seven years of professional experience in Advertising and Branding. You could say it’s the perfect combination for an aspiring copywriter.
Over the years I have accumulated the portfolio of copy and fiction works you see here. My official debut, however, was in September 2021 when I published my speculative fiction novel, The Certainty of Tides.
I love stories, especially those that help us find meaning in the world and make an impact. I’m here to help you do that for your brand, product, service, or anything else. I’m based in New York, NY, and open to full-time or freelance copywriting work. To find out more or discuss a potential project, please reach out to me via email: zacharyshapiro17@gmail.com
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Oct. 2022 - Present
Brand Lead
Wrote copy for the website, newsletters, social posts, and ads for a burgeoning startup in its growth stage. Also wrote blogs, video scripts, internal communications, grant proposals, and other ad hoc assignments. Worked closely with C-level executives on direction, messaging, and ghostwriting.
July 2017 - Present
Author/ Writer
I wrote, edited, and published my debut Speculative/Dystopian Fiction Novel, “The Certainty of Tides.” Over four years I designed and developed characters, constructed an intricate world and plot, and partnered with professional editors to revise and shift to create an entertaining and powerful story. I have also written short stories, short film scripts, screenplays, and television spec scripts and treatments.
Education
University of Maryland,
College Park
Bachelor of Arts: Psychology - May 2016
University Honors College Graduate, Presidential Scholarship Recipient
Skills
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Reporting: DCM, Tableau, ComScore, Facebook, Amazon, Google Analytics
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Activation: Google Campaign Manager, Prisma, DoubleVerify, MOAT, SBMS, Facebook, Amazon, LinkedIn
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Management: successfully trained 11 individuals in media proficiency to promotion
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Organization: Microsoft Office, Tableau, Smartsheets, Wix, Workday, Google Suite, Asana, Airtable, Trello, Slack, Paycor, GitLab, Webflow, Hubspot, Jira, Confluence
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Recreational: conversational Spanish, TABC Approved Seller Training Certification, Adobe Suite
Oct. 2022 - Present
Brand Lead
Led and managed all branding, media, content creation, public relations, and marketing for a fast growing startup business. Designed, wrote copy for, and launched a new website, overhauled brand language, visuals, and voice along with implementing a new logo and accent color. Organized, planned, and produced content shoots with agencies and photographers. Managed all journalist, trade publication, and media contacts, and managed social media organic and paid post strategy, creation, and execution. Prepared and executed a rebranding and product release campaign, and wrote blogs and video scripts for custom content. Acted as sales ambassador at live conferences and boat show events, and captured content at events for later curation, editing, and posting.
May 2021 - Sept. 2022
Brand Media Lead
Led direct publisher investment across KOHLER, Momentive.ai, Ralph Lauren, and GitLab, overseeing awareness initiatives (>$2MM) from conception through activation and reporting. Partnered with Media and Marketing client representatives to best approach upper-funnel branding, and managed various stakeholders to ensure campaign success. Led media activation in the re-brand of Momentive from SurveyMonkey as well as client onboarding of KOHLER.
April 2019 - April 2021
Digital Invest-ment Manager
Managed a team of three on The Home Depot account. Oversaw 80 campaigns/year across 7 departments/clients, $50MM total budget. Balanced communications and deliverables between the various campaign stakeholders and managed vendor and client relationships. Oversaw integration of DCO and overhauled activation process to increase efficiency and accountability.
Oct. 2018 - April 2019
Senior Digital Media Planner
Planned and implemented fifteen digital and social ad campaigns with $1MM budget across one quarter. Negotiated rates with vendors, presented finished plans to clients, implemented floodlight tags and tracking pixels across landing pages, compiled reporting, and trained one assistant and one planner.
Aug. 2016 - April 2018
Asst. & Associate Digital Media Buyer
Managed thirty digital ad campaigns of $4MM each quarter driving overall results 2x the agency benchmark, balanced relationships with partners and client, presented tactical strategies to client, brain-stormed and assisted in potential major content initiatives, trained two assistants.
My Writing Resume
My Professional Resume
Zach Shapiro